Around the World for the Right Feel

“Luxury isn’t about logos—it’s about how something makes you feel.”

I wasn’t chasing hype. I was chasing quality. I traveled. Touched fabric in person. Tried on cuts. Compared shrinkage, wash quality, shoulder drops, collar shape, thread strength, ink durability, things many people never think about, but I couldn’t ignore.

Why? Because PronouncedBrookehluhn isn’t just a brand, it’s a promise. To feel different. To fit like legacy. To wear with confidence.

And then FINALLY, I found the right manufacturer. The one who got it. Who respected the why as much as the what.....We did countless samples of everything! I would change my mind, and make a pivot for a thicker GSM's that just felt better, I would decide that I want the Shirts and Hoodies to have Neck Tape, and to have it bearing the logo, I would also Not just want regular Hoodie Laces, I wood need logo'd laces lol... The more I added the more my budget skyrocketed. I knew I wanted a certain Look and Feel of luxury to what I was creating, so my push was for Quality over everything.

I placed the order. It was the biggest investment I’d ever made into my own dream.

Then came the import tariffs!!

It hit hard. Unexpected. Expensive.... But, I didn’t quit. I adjusted. Prayed. Found a way.

Building A Legacy costs, and, I knew The Most High didn't bring me this Far Just to bring me this Far.