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“I didn’t just build a brand. I found my way back to myself.” Now, here I am. Just days away from launch. And I’m still nervous, but I'm so overwhelmed with gratitude. With reverence. And with deep peace. Because ' Pronounced Brookehluhn'  is more than just a dream coming true, it’s the return of Joy to my life. After EVERYTHING, God carried me through it all. Even when I didn’t want to be carried. Even when I tried to do it alone. She stayed. She healed. And She made room f

“This isn’t just product—it’s purpose on camera.” With the products in hand, I stepped back into full creative mode. Shotlists. Models....

“Luxury isn’t about logos—it’s about how something makes you feel.” I wasn’t chasing hype. I was chasing quality . I traveled. Touched...

“When I held the first shirt in my hands, I knew there was no turning back.” I’ll never forget the day I saw my first round of shirt...

“When you truly love something, the hard part isn’t starting . .... it ’s letting go.” Over the course of this journey, I created over...

“I found the vision again, in places I didn’t expect to.” I began crafting my 1st set of designs in hotel rooms. Sounds glamorous, right?...

“Some ideas don’t just live in your mind… they take root in your spirit.” In 1989, I wasn’t thinking about business plans or product lines. I was just a young man soaking in the energy of Brooklyn..its sound, its style, its unshakable sense of self. There was Travel Fox, Ballys, Spot-Bilts, Lottos, Fila and Cross Colours and Karl Kani , and then came Moshood. The inspiration was everywhere. If you know, you know. McDonalds on Flatbush & Snyder Ave 1989, wearing a Senior shi