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A Heart Full of Thanks (Days From Launch)
“I didn’t just build a brand. I found my way back to myself.” Now, here I am. Just days away from launch. And I’m still nervous, but I'm...
PronouncedBrooKEHluhn
Sep 281 min read
Lights. Lens. Legacy.
“This isn’t just product—it’s purpose on camera.” With the products in hand, I stepped back into full creative mode. Shotlists. Models....
PronouncedBrooKEHluhn
Sep 281 min read
Around the World for the Right Feel
“Luxury isn’t about logos—it’s about how something makes you feel.” I wasn’t chasing hype. I was chasing quality . I traveled. Touched...
PronouncedBrooKEHluhn
Sep 281 min read
The First Sample Changed Everything
“When I held the first shirt in my hands, I knew there was no turning back.” I’ll never forget the day I saw my first round of shirt...
PronouncedBrooKEHluhn
Sep 281 min read
150 Designs and a God Who Guides
“When you truly love something, the hard part isn’t starting . .... it ’s letting go.” Over the course of this journey, I created over...
PronouncedBrooKEHluhn
Sep 281 min read
Hotel Rooms & Headspace
“I found the vision again, in places I didn’t expect to.” I began crafting my 1st set of designs in hotel rooms. Sounds glamorous, right?...
PronouncedBrooKEHluhn
Sep 281 min read


The Seed That Wouldn’t Die (1989 – 2021)
“Some ideas don’t just live in your mind… they take root in your spirit.” In 1989, I wasn’t thinking about business plans or product...
PronouncedBrooKEHluhn
Sep 272 min read
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