The Seed That Wouldn’t Die (1989 – 2021)

“Some ideas don’t just live in your mind… they take root in your spirit.”

In 1989, I wasn’t thinking about business plans or product lines. I was just a young man soaking in the energy of Brooklyn..its sound, its style, its unshakable sense of self. There was Travel Fox, Ballys, Spot-Bilts, Lottos, Fila and Cross Colours and Karl Kani, and then came Moshood. The inspiration was everywhere. If you know, you know.

McDonalds on Flatbush & Snyder Ave 1989, wearing a Senior shirt...even though I was a Junior lol

Patrice, Myself, and Carl.. I was a UNC Tarheel fan! Starter Jacket, Starter hat and OVERSIZED Tarheel shirt...What!!!

There was something sacred about how we moved. How we wore our values. How we said what needed to be said without raising our voices. It wasn’t fashion...It was an Identity. It was Culture. It was survival and style woven into one. Back then, PronouncedBrookehluhn didn’t even exist. But the spirit behind it? It was already there. I just didn’t know how to speak it yet.

As life moved forward, I wore many hats, father, creative, filmmaker, builder. I poured myself into other visions, some that flourished, some that fell apart. But one thing that never left me… was THAT idea. That feeling, that Brooklyn isn’t just a borough, it’s a badge. A mindset. A declaration.

For years, I kept pushing it aside. “...Maybe later...”, “...when the time is right...” But some things don’t wait for permission.

And four years ago, after a personal storm that tested my spirit in ways I wasn’t ready for, I heard it in my soul like a whisper and a roar at the same time:

“It’s time. This idea’s time has come.”