Hotel Rooms & Headspace

“I found the vision again, in places I didn’t expect to.”

I began crafting my 1st set of designs in hotel rooms. Sounds glamorous, right? But those rooms were often quiet chambers, filled with self-doubt, where late nights where my mind raced and my heart whispered.

Sometimes I was in Miami. Other times it was London, Kingston, Atlanta… even back home in Brooklyn. I'd open my laptop, and just just start creating. No blueprint. Just A feeling. I'd sketch out phrases. Fonts. Layouts. Colour concepts. Some nights I was fueled by joy. Other nights by pain. And every once in a while, I’d stop designing and just stare and drift off into a night.

In those moments it wasn't about making shirts. I guess, looking back is was It was just Cathartic, it was me just trying to heal through these design. In those moments, in retrospect, I wasn’t just building a brand, I was rebuilding myself.

I’d sit in those rooms after days of battling my mind and ask, “Does this even make sense? Am I too late? Will they,or should people even care?” But then I’d look at what I just created on the screen, and I’d hear that voice again.. “Keep going.”